September 26, 2022
The NFL has announced that streaming service Apple Music is the new professional football league partner for this season’s 15-minute Super Bowl LVII halftime show, replacing longtime sponsor Pepsi. Singer Rhianna will headline the performance, February 12, 2023, at State Farm Stadium in Glendale, AZ.
The five-year deal brings together the most-watched live music performance of the year, with Apple Music, which gives subscribers access to more than 90 million songs. Apple revolutionized the music experience with iPod and iTunes, and today with Apple Music.
“We couldn’t think of a more appropriate partner…than Apple Music, a service that entertains, inspires and motivates millions through the intersection of music and technology,” said Nana-Yaw. Asamoah, senior vice president of partner strategy for the NFL, said in a statement.
More than 120 million people watched the Super Bowl LVI halftime show live earlier this year, according to the NFL. The show featured a range of pioneering rap musicians, including Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige and Kendrick Lamar, and marked the first time these five multi-award-winning artists had performed on stage together. The Super Bowl LVI halftime show won three Creative Emmys.
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“Music and sports hold a special place in our hearts, so we’re very pleased that Apple Music is part of the larger music and football scene,” said Oliver Schusser, vice president of Apple Music. and Beats.
Past Super Bowl Halftime Show performances include The Weeknd, Jennifer Lopez, Shakira, Beyoncé, Justin Timberlake, Lady Gaga, Katy Perry, Bruno Mars, Prince, Tom Petty, Michael Jackson and Madonna, among others.