People are invited to listen to live country music and give back to the inaugural Southern Roots Lake Jam.
The concert will take place from noon to 10:30 p.m. on Saturday July 24, at Lake Lanier Olympic Park in Gainesville.
Brothers Zach and Brent Pridgen, owners of Lake Shows Entertainment, are hosting the event. Country music singer and songwriter Tyler Farr will headline the concert. Other featured musicians include Jacob Bryant, Ray Fulcher, Blane Rudd, Carly Rogers, Jordan James, and Hunter Chastain.
Local businesses on Lake Lanier will set up booths at the event alongside food trucks and beverage vendors.
“We want it to be a very unique and awesome environment and, most importantly, a comeback to the community,” Zach said. “We try to use as many local resources as possible to help local businesses here.”
Attendees are encouraged to bring cans and non-perishable items to benefit the Atlanta Community Food Bank and Georgia Mountain Food Bank. A wharf will be set up so that boaters can stop and drop off their donations. Brent said Lake Shows Entertainment has partnered with Whole Foods to raise 30,000 pounds of merchandise to donate to local food banks.
“We want to make sure that each of our concerts is good for the community,” he said.
Tickets cost $ 35 per person. People can buy them online at bigtickets.com or on site on the day of the event.