Universal Music Group’s new Virgin Music imprint heralds the local success of global hits NCT 127.
The album of the K-Pop group STICKER debuted at No. 16 on the ARIA Albums chart this week, making them the fourth K-Pop group to make their Top 20 debut in Australia.
The album is also the first release under a deal between group label SM Entertainment and Virgin Music in Australia.
Timothy Janes, managing director of Virgin Music ANZ, and Gavin Parry of SM Entertainment predicted that K-Pop would take further steps in Australia soon.
“Virgin Australia is thrilled to be a part of the launch of the NCT 127 album through our global partnership with SM Entertainment and looks forward to participating in future K-Pop releases in the ANZ region,” said Janes.
Parry added, “The result of the local NCT 127 charts shows that the band, and K-Pop more generally, has become very relevant to the ANZ market and we can expect to see a lot more K-Pop artists from. SM Entertainment will impact our charts in the near future. future.”
The album ranked # 1 in South Korea, # 3 in the US, # 8 in Japan, and # 40 in the UK.
The group recently performed lead single ‘Sticker’ on The Late Late Show with James Corden.