In “La llama del amor”, the Spanish urban singer Omar Montes once again demonstrated his talent. Despite the fact that he became famous after his participation in the TV show “Mujer hombres y viceversa” or his relationship with Isa Pantoja (daughter of popular singer Isabel Pantoja), his latest publication exudes rhythm and freshness. The single is a collaboration with Jairo Deremache, who brings his strong voice to this love song.
The music video is fire, palm trees and the pure art of flamenco. In the middle of a wedding celebration, a child dances on the table to the rhythm of the happy family’s guitars and drums. In an alley, Omar and Jairo Deremache sing the song under the heat of a bonfire. Additionally, shots of an attractive woman dancing in a nightclub, illuminated by intense colored lights, are altered.
It is a high-level audiovisual production directed by Guillermo Mendo, which sought to promote the flamenco hype that is spreading among traditional music sung in Spanish. The clip features a sequence: from the beginning of the love story to the wedding reception. The song is divided into two sections, which aim to heighten the emotion of each part of the story.
Guillermo Mendo wanted to portray the couple’s first kiss, their motorbike rides and his family’s joy when they get married. The polished cinematography is accompanied by spectacular dance choreographies, also based on the roots of flamenco. To top it off, the video also includes a cameo of Farruquito and his son.
With this flame of love, Omar Montes managed to expand his range of musical genres. Currently he is recognized as one of the most innovative and successful urban artists in Spain. Beyond the flamenco he displayed in his latest single, he is a great master of rhythms such as afro, trap, hip hop, EDM or reggae. In fact, there are those who classify him as the promoter of “urban flamenco”.
His popularity spread to Europe and Latin America, after the success of his first songs such as “Conmigo”, “Fuego” or “Pantera”. With the release of his first album “La vida martir” (2019), he experienced a boom in popularity, which was combined with his victory in the television show “Survivors”.
Several of his songs went straight into the international top 50, which also earned him gold and platinum records. In 2020 he managed to place four of his songs in the top 50. In addition, he ended 2021 last year being the Spanish artist with the most reproductions on digital platforms.
It is a successful career, given that Omar Montes started recording songs at home for family events. In addition, in recent times he has collaborated with artists such as Camela in “Vete”, JC El Diamante in “Beba qué quieres que haga” or Duki in “Carita Morena”.