Home Musical score Lisa Farris appointed Chief Marketing Officer at B2B music service Soundtrack Your Brand

Lisa Farris appointed Chief Marketing Officer at B2B music service Soundtrack Your Brand

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Lisa Farris has been named director of marketing for the business-to-business music streaming service, Soundtrack Your Brand.

Farris, who previously served as Director of Marketing and Innovation for The Recording Academy, will report directly to Founder and CEO Ola Sars.

Soundtrack Your Brand claims to be the fastest growing B2B music streaming service in the world.

The company works with brands such as McDonald’s, Lululemon, J Crew, Uniqlo, Joe & The Juice, Aesop and W Hotels.

Farris will oversee the global marketing function as Soundtrack aims to “unlock new revenue for artists and rights holders while helping businesses build stronger customer relationships through music,” the company says.

Farris’ brand and marketing experience also includes leadership roles at MetricVision, Move, Inc./Realtor.com, Universal Music Group’s eLabs and MCA Records, and is the founder of Get This, a technology which leverages audio recognition to purchase TV and video entertainment.

With Soundtrack, it will focus on expanding the potential of the global music business market and tap into what the company calls “a huge untapped promotional opportunity for music.”

“I am thrilled to join Soundtrack Your Brand.”

Lisa Farris

Lisa Farris, said, “I’m thrilled to join Soundtrack Your Brand, working closely with Ola and the leadership team, to unlock greater value for music creators and businesses so they can leverage the power of music to enhance the customer experience and increase sales. .

“Soundtrack’s unrivaled on-demand music streaming offering, licensed for professional use, not only captures lost artist revenue, but delivers the best background music experience for global brands and businesses of all sizes. “

“Why shouldn’t music creators and rightsholders be fairly compensated when their music is released in commercial environments? »

Ola Sars, soundtrack of your brand

Ola Sars, Founder, CEO and President of Soundtrack Your Brand, said: “Movie theaters don’t use Netflix to show movies, sports bars don’t use private accounts to show prize fights and games. high, why should the music industry be any different?

“Why shouldn’t music creators and rightsholders be fairly compensated when their music is released in commercial environments? »


In 2020, Soundtrack Your Brand renewed its worldwide licensing agreement with Warner Music.

The company also signed a worldwide licensing agreement, excluding China, with Universal Music Group (UMG) in August of the same year.The music industry around the world