A promising new artist from London, Ont. has been officially signed with Canada’s number one music company, Universal Music Canada, and Tuff Gong Collective.
Solomon Marley-Spence, also known as “King Cruff”, was born in London but grew up in Kingston, Jamaica.
“When you grow up in Jamaica, music is an integral part of the culture,” he explains. “Hip-hop isn’t doing so well, so it wasn’t until I came back to London that I thought, ‘Let’s try this. “”
On Friday, King Cruff officially released their new single “Samurai Chop.”
“‘Samurai Chop’ is about the party lifestyle and how chatter and drama can mix into it,” he says. “The line that really influenced the song was, ‘Words are cut deep like a samurai chop’. My mom always said words have power and I believe in that.
He grew up listening to reggae singer Beres Hammond, and his favorite contemporary artists are Kendrick Lamar, Chronixx and eccentric hip-hop artist Andre 3000.
The 25-year-old returned to London aged 17 and started working on his craft, becoming a lyricist and performer.
Calling London his second home, Cruff says: “I want to see the music scene in Greater London, I want to see them accept it and support it because I feel like people are pushing it aside and I don’t think let them know how much talent is in this scene.
“King Cruff is a one-of-a-kind performer — a captivating performer and compelling lyricist with deep talent,” said Jeffrey Remedios, President and CEO of Universal Music Canada.
“It is an honor to partner with Tuff Gong for the first time to support this dynamic artist with global potential. We are proud to share the voice of King Cruff.
Cruff says his goal is to see hip-hop grow in the London community.
In September, he received the Forest City London Music Award for Best Hip-Hop Artist for 2022.
He is currently recording his first project with Universal Music Canada and Tuff Gong Collective which is due out in 2023.
– With files from CTV London’s Jaden Lee-Lincoln