Following the release of British indie band, The Pocket God’s latest album 1000×30 Nobody makes money anymoreSpotify has finally agreed to change its rules on its playlist considerations.
The album featured a thousand songs, each around 30 seconds long, as a protest against Spotify, as the music streaming giant is notorious for paying artists a very low rate of pay for each time their song is played. In addition to this much decried practice, Spotify only pays when the song has been listened to for 30 seconds.
Besides the length of the songs on the album, their titles also make numerous mocking references to the rules of the playlist. For example, their first track, “0.002,hits directly at the meager amount they get paid each time their song is played on Spotify. how much a stream earns you on Spotify. Some of the songs on the album also called on other artists such as Taylor Swift, Ed Sheeran and Adele to join the protest by creating their own 30-second songs and posting them on the platform.
During an interview with iNews, Pocket God frontman Mark Christopher Lee said it was a 2015 article from the publication, titled “How streaming is changing everything we know about music making”, that gave him the idea to create a protest album.
“I saw the article and it made me think, ‘Why write longer songs when we get paid pretty low for only 30 seconds?’ It is a “work to rule” to raise awareness on behalf of all artists, musicians and songwriters.
Since the release of the album, the album has reached 600,000 streams. Seeing their rapid progress, Spotify praised Lee and his band for being “ahead of the curve”.
“Spotify said we were ahead of the curve because shorter songs are the future – just look at TikTok. They said I could submit 30 second tracks to their playlists for review. I don’t couldn’t do it before because the songs were considered too short, so next week I’m releasing a 30 second single titled Noel Gallagher is jealous of my studio.”
After the single protest and major response to it, Spotify agreed to change its rules to allow short songs to be considered for its official playlists. Its founder Daniel Ek has even contacted the group to arrange a meeting between them and Spotify’s artist relations manager.
As revealed by Lee, Spotify plans to increase its pay rates for artists by increasing its subscription fees for its Premium service, which is currently £9.99 per month.