Home Musical score What Ticketmaster’s Taylor Swift Concert Fiasco Teaches Us About Chicago’s Local Music Scene | Chicago News

What Ticketmaster’s Taylor Swift Concert Fiasco Teaches Us About Chicago’s Local Music Scene | Chicago News


Many Taylor Swift fans looking to score tickets for her upcoming concert tour last week have found themselves empty-handed, leaving them frustrated with the company responsible for rolling out the tickets.

Fans attempting to purchase pre-sale tickets for his new tour on Ticketmaster encountered massive delays and error messages. The company later announced that it would cancel its sale to the general public.

The ticketing giant apologized, citing technical issues and not enough tickets to keep up with demand. The company says that based on the volume of traffic to its site, Swift would need to perform more than 900 stadium shows to keep up with demand, nearly 20 times the number of shows she is putting on for her upcoming tour.

“While it’s impossible for everyone to get tickets to these shows, we know we can do more to improve the experience and that’s what we’re focused on,” according to a statement from Ticketmaster.

Ticketmaster is a dominant force in the ticketing industry, merging with Live Nation in 2010 to create Live Nation Entertainment. Antitrust concerns and calls for the company to be broken up have resurfaced in light of the increased attention over the past week.

The New York Times reports that the US Department of Justice opened an antitrust investigation into Live Nation Entertainment, even before the recent concert ticket rollout fiasco.

Selena Fragassi, music editor for the Chicago Sun-Times, said the city’s music scene is in a unique position because there are many independent venues that use alternative websites to Ticketmaster to sell tickets for their shows.

“You have a model here that could really be followed by the rest of the country in promoting independent sites,” Fragassi said. “Chicago’s local music scene is thriving, so if anything, it may put more emphasis on more underdog musicians that people may not have thought of but who will now because the tickets are too expensive for these other artists.”

Britt Julious, music critic for the Chicago Tribune, said there’s huge competition among artists to play shows even at local venues, especially in light of the pandemic.

“The delay in shows and the delays in closing venues for so long has made it very difficult for many local artists to get some of those opening slots,” Julious said. “You have so many more national or international artists trying to tour as well, so there’s a lot more competition to be had in those venues.”